Ideology is an extremely interesting concept once you take the chance to dive into its meaning. The fascinating part about ideology is that myself as an individual has my own ideology, however I also have ideologies as a part of the groups I am associated with in my life. I have my own beliefs and values that I assess the world on, yet I have grown up to learn a different set of values based on how I was raised. For instance, I may have my own opinion about a certain topic which I may or may not share with others, but it is how I feel inside. This may not be the same opinion as I was raised to believe, but it doesn't make it wrong.
Everyone has their own ideologies and yet there is no standard to base these values off of. Who's to say my opinion about a topic is right and yours isn't? This is why ideology is such an amazing concept. Every person thinks in their own way, handles situations a certain way and reacts to instances by their own personal understanding of the world. If everyone had all the same beliefs and values, we would never be able to handle the unique situations life throws at us.
I do believe that the mass media impacts people's ideology because it is a constant stream of information for us to look at, or read, or believe in. When ideas are being presented in a mass media form, they reach a larger audience, therefore impacting more individuals. Although I have my own beliefs, I have to admit that the mass media's portrayal of certain ideas also sticks with me. How could it not? We are constantly bombarded with this kind of information. But in the end, the information we take in on a daily basis will impact us, and that's what makes us who we are.
Friday, September 18, 2009
Sunday, September 13, 2009
Two Models of Communication
Although communication is often taken for granted in society, it is important to realize the importance of the messages we are sending and receiving. In order to do this, two models of communication have been identified.
The first model of communication, which is also the more prevalent of the two in today's society, is the Transmission Model. The basis of this model derived from the idea that communication is closely related to transportation, such that communication is the process of moving messages from a sender to a receiver, by ways of a medium. This model is based on the fact that communication has to be accurate and operates like interpersonal communication. When I want to communicate to someone, I want to make sure that the person receiving my message is hearing it and taking it in the same as I am communicating it. Messages that are not received correctly could severely change the context of a conversation.
The second model of communication is the Cultural Model. This model is less well known, but revolves around the fact that communication is a balance between your individual needs and fitting into a specific culture. If everyone in the world understood and related to the same culture, there would be no room for learning anything new. On the other hand, if culture were based solely on individual needs, people would not be able to relate to one another under a common understanding. It's this balance that makes the Cultural Model successful.
When contrasting the two, in simple terms, the Transmission Model is based on how messages are being communicated from sender to receiver. The Cultural Model, however, looks at how these messages relate to the overall culture and how the ideas are shared from the overall values Americans have.
The first model of communication, which is also the more prevalent of the two in today's society, is the Transmission Model. The basis of this model derived from the idea that communication is closely related to transportation, such that communication is the process of moving messages from a sender to a receiver, by ways of a medium. This model is based on the fact that communication has to be accurate and operates like interpersonal communication. When I want to communicate to someone, I want to make sure that the person receiving my message is hearing it and taking it in the same as I am communicating it. Messages that are not received correctly could severely change the context of a conversation.
The second model of communication is the Cultural Model. This model is less well known, but revolves around the fact that communication is a balance between your individual needs and fitting into a specific culture. If everyone in the world understood and related to the same culture, there would be no room for learning anything new. On the other hand, if culture were based solely on individual needs, people would not be able to relate to one another under a common understanding. It's this balance that makes the Cultural Model successful.
When contrasting the two, in simple terms, the Transmission Model is based on how messages are being communicated from sender to receiver. The Cultural Model, however, looks at how these messages relate to the overall culture and how the ideas are shared from the overall values Americans have.
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